THE COAT of ARMS

On February 20th, 2009, the Crown of Canada via the Heraldic Authority made concession of the new Armorial Bearings. During a regular meeting of the Board of Directors on the 7th of March 2009, Ms. Claire Boudreau, the Chief Herald of Canada, presented the Coat of Arms of the "Association des familles Bérubé inc." and read the official proclamation.

The Association is presently the owner of the Coat of Arms, conceived by Mr. Alfred Bérubé, who ceded his right of authorship and waived his moral rights.

The Coat of Arms of the "Association des familles Bérubé inc." are protected in accordance with Canadian Copyright Act. All reproductions without authorization is prohibited.

The expressions (in any language): Association des familles Bérubé, Familles Bérubé, Les Bérubé d'Amérique or Familles Bérubé d'Amérique can not be associated with any other Coat of Arms.⁽¹⁾

BLAZON

Arms: Per pale Gules and Vert a lion's face holding in its mouth three annuli interlaced Or, on a chief embattled Azure a fleur-de-lis between a garb and a three-masted ship all Or.

Crest: A squirrel sejant Or charged on a shoulder with a chevron Azure, cracking a nut proper.

Motto: On a golden scroll, the motto FIDE ANIMO ET SAPIENTIA meaning "With faith, courage and wisdom".⁽²⁾

SYMBOLISM

Arms

The lion's head represents the Norman origins of Damien Berrubé, ancestor of the North American Bérubés. The three annulets, here representing three centuries of history, also symbolize the three virtues named in the motto, as well as Damien's Christian faith. The embattled line suggests a wall and represents the ancestor's trade as a mason. The fleur-de-lis represents France and New France, while the ship and sheaf of wheat symbolize the trades of the early generations of Bérubés in the Americas.

Crest

The squirrel and chevron are taken from the crest of the arms of people named Barroby and Barrow, with the colours reversed. They therefore represent patronymics with roots similar to those of the Bérubés.

Motto

Meaning "With faith, courage and wisdom."